In the foothills of Los Angeles, CA in the early 1960’s things were a bit different. The decade of change was rapidly approaching and the landscape of America was quickly taking root in the valleys and mountains surrounding the City of Angels. It was here along the local mountains and trails a young man named Jim O’Neal would ride his modified triumph motorcycle to school and would find himself taking the same Triumph through the dirt and tracks into the hillsides above the city.
In the late 1960’s America was formally introduced to Motocross when the Europeans came over to ride near Jims home just outside of LA in Simi Valley, CA at the Corriganville Movie Ranch which was also known as Hopetown.
In 1970, Jim began attending his races with some spare tires and parts to sell to local riders. Jim’s first big product was Preston Petty fenders. “Those Fenders were hot. Off Road racing was just getting serious and everyone needed the better parts, apparel and accessories to compete.
O’Neal USA has expanded and now has five brands that are pushed in different disciplines of various sports. Their Azonic brand was founded in 1989 and produces high end, quality, bicycle parts, apparel and accessories as well as select goods for upper end motocross use. The company also launched an eyewear line by the name of Blur Optics nearly 18 years ago. Under the Blur badge O’Neal sells, Goggles and Sunglasses as well as casual wear. Later FOUR was introduced and was the first line of special protective gear specific for the ATV market. And Rockhard helmets was launched in 2007 and focuses on very limited edition music and culture inspired graphics which have included partner artists and icons such as ACDC, KISS, Elvis and Evel Knievel among many others. “We have some great young dedicated people who have helped us launch and grow these brands. Some of the art guys and I get the chance to test the products together by going out riding and racing on a regular basis.”